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Journal article
After-hours events at the National Museum of Scotland: a product for attracting, engaging and retaining new museum audiences?
Cultural heritage is recognized as one of the major contributors to the economy and has traditionally been funded from the public sector. Operating in an increasingly competitive tourism environment, museums have moved away from their traditional role as collectors and conservators of artefacts of historical importance, to become more audience-...Easson, Hilary ; Leask, Anna
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Master's dissertation
After-hours events: a product for attracting, engaging and retaining new musum audiences? A case study of National Museums Scotland
Cultural heritage is recognised as one of the major contributors to the economy. As a result, museums have moved away from their traditional role as collectors and conservators of artefacts of historical importance, to become more audience focused. The recognition by museums of an obligation to meet the needs and...Easson, Hilary