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Journal article
After-hours events at the National Museum of Scotland: a product for attracting, engaging and retaining new museum audiences?
Cultural heritage is recognized as one of the major contributors to the economy and has traditionally been funded from the public sector. Operating in an increasingly competitive tourism environment, museums have moved away from their traditional role as collectors and conservators of artefacts of historical importance, to become more audience-...Easson, Hilary ; Leask, Anna