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Abstract
QR codes in museums & galleries draw strong reactions from many in the GLAM community. The COVID pandemic has given these little black & white squares shot in the arm, but how can museums ensure they’re used considerately and enhance the visitor experience? Adam Coulson has been testing out how best to present QR codes to visitors so you don’t have to. This talk highlights some of the pitfalls and offers a set of design tips based on user data from experiments with QR codes at National Museums Scotland.