Putting collections at the heart of your PR work
Resource type
Presentation
Creator (person)
Wylie, Alice
Abstract
Exhibitions and event programmes have traditionally been at the core of most museums’ PR output. National Museums Scotland shares how they are increasingly building campaigns around their rich collections – from high-profile objects in the Galloway Hoard to its fossil collections. Communications managers Alice Wyllie and Bruce Blacklaw discuss how this holistic approach to PR can help build an organisation’s profile and reputation.
Event title
Shout Out: Successful Marketing, PR and Social Media Strategies
Publisher
Musuems Association
Rights statement
In Copyright